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How to Run an AI-Powered Page Review

Set one up, read what comes back, and turn it into work — without a page changing until you say so.

Atarim team Updated 22 Aug 2026 · 11 min read
Atarim AI
Starting an AI page review in Atarim and picking the expert agents
Before you start

Relevant for

  • Anyone checking a page before a client sees it.
  • Anyone taking on a site they didn't build.
  • Anyone running periodic passes on sites they look after.

Required knowledge

  • Familiarity with projects and tasks in Atarim.
  • No specialist background needed — findings explain what's wrong and why it matters.
  • Worth knowing before you start: hidden findings can't be recovered, so triage deliberately rather than quickly.

Tools & resources needed

  • A project in Atarim. Reviews run on a live or staging page added by URL, through the Atarim WordPress plugin canvas, through the Chrome extension, or via the injectable script. Uploaded mockups and screenshots are still coming soon.
  • Credits available in the workspace. They come from one pool shared across everyone.
  • Brand guidelines under Advance Settings, globally and per project, if you want the review judged against your standards rather than general ones.

A review is a full pass over a page by the AI specialists — design, copy, SEO, accessibility and bugs — across desktop, tablet and mobile. It reports what it finds and changes nothing. What you do about it is a separate decision, and this article covers both.

What you can review

SourceAvailable
A live or staging page, added by URLYes — this is how reviews run today.
A WordPress page through the Atarim plugin canvasYes
The Chrome extensionYes
The injectable scriptYes
An uploaded mockup or screenshotComing soon
Note
A review needs a page Atarim can load. That means a live or staging page added by URL, a WordPress page through the plugin canvas, the Chrome extension, or the injectable script. Uploaded mockups and screenshots are still coming.
Note
This is about where a review can be started. It’s separate from the WordPress plugin, which is what lets the AI save changes to a site — that’s available now. Explore the WordPress Plugin.

Setting one up

The sentence describing what you want looked at shapes the whole review, and matters more than which preset you pick.

Instructions:

  • Open the project from Projects, then open the Review tab in the sidebar. There is a separate tab called Chat — that one is workspace chat and has no review controls.
  • In What are we working on today?, say what you want looked at. This single sentence changes the results more than any other setting.
  • Pick a preset — Perfect my design, Find accessibility gaps, Increase conversion rate, Make this page faster, Improve SEO or Fix what’s broken — or choose Custom to write your own prompt.
  • Toggle individual specialists on or off if you want a particular lens. Presets enable the relevant ones for you.
  • Click Review This Page.
  • Opening the Review tab in the sidebar
    Opening the Review tab
    Describing what to review
    Describing what to review
    Choosing a review preset
    Choosing a review preset
    Starting the page review
    Starting the page review
    Recommendation
    Always write the description. “Check this before it goes to the client on Friday” and “we’re trying to get more demo bookings” produce genuinely different reviews of the same page. A blank prompt gets you a generic pass.

    Brand guidelines

    Under AI Settings you can set the guidelines the review judges against, at two levels:

  • Project level — specific to this site
  • Global level — your defaults across everything
  • Opening AI Settings
    Opening AI Settings
    Project-level brand guidelines
    Project-level brand guidelines
    Global-level brand guidelines
    Global-level brand guidelines
    Using global settings
    Using global settings

    Switch on Use Global Settings to inherit the global set. Project settings take precedence where both exist. The toggle is a paid-plan feature — on lower plans it shows an upgrade prompt rather than switching.

    Tip
    Set the global defaults once for your agency’s own standards, then override per project for client brands. It saves filling the same fields in for every site. Explore Agency Brief: Building Your Brand Kit.
    Note
    Generating the guidelines needs a website URL. They are built by reading a site, so the URL field at the top of the brief has to be filled in before Generate will run. It is pre-filled from the project’s own address and you can point it somewhere else. Typing the fields in by hand works without one.

    The four stages

    Once started, a review runs in the background through four stages.

    StageWhat happens
    1. Strategic OverviewClaro reads the page and reports back before anyone else starts. Only Claro is active here.
    2. Team handoffThe brief passes to the specialists you enabled.
    3. On-page commentsFindings appear pinned to the elements they relate to.
    4. Summary and next stepsA consolidated report of what was found and what to do.
    Stage one: the Strategic Overview
    Stage one: the Strategic Overview
    Stage two: the team handoff
    Stage two: the team handoff
    Stage three: on-page comments
    Stage three: on-page comments
    Stage four: the summary report
    Stage four: the summary report
    Note
    After the Overview you can Start Review to bring the specialists in, or reply first to narrow the brief — “just the conversion issues”, “ignore the blog”. Switch on Ask me before Claro invites the full team to make that pause the default. Explore Collaborate with AI Inside Strategic Overview.

    What the specialists actually read

  • The page’s HTML and structure
  • Its CSS, layout and visual hierarchy
  • The copy, calls to action and tone
  • Metadata and SEO structure
  • Screen size, browser and device context
  • Two specialists also get a pass of their own, where that data was captured with the page: Glitch reviews what the browser logged, and Index reviews the page’s metadata. Each counts as its own pass within the review. Index’s keyword and competitor research sits outside a review — ask him for that in chat or on a task.

    Tip
    Reviews are context-aware. When you add a project, the homepage is provided as a reference point, so internal pages are judged against the rest of the site rather than in isolation — design consistency, brand alignment and how calls to action are treated elsewhere.
    Note
    The screen sizes are worked in parallel rather than one after another, but a check is a background job rather than an instant one — findings populate as each pass finishes. You don’t need to keep the tab open, and you can Stop Review at any point — anything already found stays, and nothing further is generated.

    Reading what comes back

    Findings appear as tasks pinned to the elements they relate to, colour-coded by priority.

    Note
    Not everything the specialists raise reaches you. Once the passes finish, a validation step goes back over the findings and keeps the ones it can stand behind. The rest are set aside before any task is created. That is why a review comes back tighter than the raw output would be — but nothing on screen shows you what was dropped, so a shorter list than you expected on a page you know has problems is usually this rather than a clean bill of health.
    PriorityCoversWhen
    CriticalBreaks core functionality, blocks a journey, or causes a severe clarity or accessibility failure.First.
    HighMajor impact on experience, conversion, accessibility, discoverability or trust.Next.
    MediumClearly relevant, but not blocking anything.After those.
    LowPolish — line breaks, minor typography.When there’s time.
    Tip
    Every finding carries a device marker — hover it and it tells you which screen size the fault was spotted at. Check it before you go looking — a problem flagged on mobile often looks perfectly fine on your desktop screen, and that’s the usual way time gets wasted.
    Note
    Detection reaches into nested and complex layouts, so you may see more findings than expected. Work down the priority order rather than down the page and it stays manageable.

    The summary report

    Alongside the pinned findings you get one consolidated report:

  • Overall impression of the page
  • Recurring themes across the specialists
  • Notes and observations from each
  • An effort estimate, adjusted to your selected experience level
  • Top priorities
  • Suggested next steps
  • Recommendation
    The report is the thing to send a client, not the task list. It reads as a considered view of the page; forty individual findings read as a list of complaints.

    Where the report lives afterwards

    The report is not just something you read once in the review. Every completed review saves one, and they collect in a card called Artifacts that sits on your Projects screen alongside your projects. Open it and you are in the same Collaborate view you use everywhere else, with the report in place of a page.

    Each report is also listed under Artifacts in a project’s Assets tab, so the ones belonging to a particular site are findable from that site rather than only from the shared card. If a report is not showing against the project you expect, use Assign projects on the Artifacts card to attach it.

    Sharing sends the collection, not the single report
    Share on the Artifacts card invites someone into Artifacts as a whole, the same way you would share a project. There is no per-report share link today, so tell the client which report you mean once they are in. If you would rather they saw nothing else, send the report’s contents another way instead.

    Turning findings into work

    A finding arrives pinned to the element it’s about, and nothing on the page has changed. Findings are internal — nothing appears to a client because a check ran.

    Instructions:

  • Open the finding on the element it’s pinned to.
  • Press Show me to see the change applied to the page in front of you. Nothing is committed. The element is put back afterwards, so you can toggle the preview off to compare against the original, or regenerate it if it isn’t what you meant.
  • Press Do it to apply it for real. It queues and runs in the background, and an Undo control appears on that comment afterwards.
  • Work down the priority order rather than down the page.
  • Previewing a change with Show me
    Previewing a change with Show me
    Applying a change with Do it
    Applying a change with Do it
    Note
    The same buttons appear in the task. You don’t have to be on the page to act on a finding. The arrow beside Do it opens the platform list — WordPress is the one that applies changes today, with the others marked as coming.
    Tip
    Read the whole review before applying anything. A long list feels like forty jobs until you’ve seen which eight actually matter, and the priority order is there to tell you.

    Getting the work done

    Reviews change nothing. When you’re ready, ask Atarim to work through the findings, and scope it — “just the critical ones”, “only the mobile problems”.

    Warning
    Changes wait for your approval. Anything needing sign-off sits until you decide. Read approvals properly — these are real changes to a live client site. Explore Getting The Most Out Of The InnerCircle.
    Note
    Changes can be put back — a single element from the copy saved before it, a page through WordPress’s own version history, and a whole site only from a backup plugin installed on it.

    Running it again

    Run another review the same way you ran the first one. Each cycle looks at the page as it is now, so re-running after a round of fixes shows what’s left rather than repeating what you’ve done.

    Note
    A previous suggestion will only come up again if it was left unresolved. Anything you’ve already applied or dealt with won’t reappear.

    Credits

    Reviews use credits from one pool shared across everyone in the workspace. Availability is checked before a review starts, so you’re told up front rather than partway through.

    Tip
    Each screen size is its own pass, and the console and metadata passes count separately again. A review across three viewports with all specialists costs meaningfully more than a single-purpose one — worth knowing before a large site sweep. Explore Credits & Usage.

    Frequently asked questions

    Does a review change my site?

    No. A review reports and changes nothing. Making changes is a separate request, and anything needing sign-off waits for your approval.

    Can I review a page that isn’t added by URL?

    Yes. Reviews run on a page added by URL, through the Atarim WordPress plugin canvas, through the Chrome extension, or via the injectable script. Uploaded mockups and screenshots are still coming soon.

    Do I have to pick the specialists?

    No — presets enable the relevant ones. Use Custom when you want a particular lens on something.

    How long does a review take?

    The screen sizes are worked in parallel, but a check is a background job rather than an instant one — findings populate as each pass finishes. You don’t need to keep the tab open.

    Can I stop one partway through?

    Yes. Stop Review halts it — anything already found stays, and nothing further is generated.

    Who can see the findings?

    Your team. AI activity is hidden from clients and guests by default, so nothing a review produces is visible to them unless you choose to share the task.

    What if I apply something and change my mind?

    An Undo control appears on the comment after a change has been applied, and puts the original back. Going further than one element means rolling the page back or restoring from a backup.

    Will it suggest the same thing twice?

    Only if it was left unresolved. Anything you’ve already applied or dealt with won’t come back.

    Does it judge the page on its own?

    No. The homepage is provided as a reference when you add a project, so internal pages are assessed against the rest of the site for consistency and brand alignment.

    How much does a review cost?

    It uses credits from one pool shared across the workspace. Each screen size is a separate pass, and the console and metadata passes count separately again, so a full review costs more than a narrow one.

    Common issues

    • Review This Page isn't available — the source isn't supported yet. Uploaded mockups and screenshots can't be reviewed. Use a page added by URL, the Atarim WordPress plugin canvas, the Chrome extension or the injectable script.
    • A specialist you wanted didn't take part — the preset didn't include them. Use Custom and toggle them on.
    • Results feel generic — add a description before starting, and fill in brand guidelines under Advance Settings.
    • The review won't start — the workspace may be out of credits. Check availability in your workspace AI settings.
    • More findings than expected — detection reaches into nested layouts. Work by priority, not down the page.
    • A client asked about a finding — they shouldn't have seen it. AI activity is hidden from clients and guests by default; check whether the task was shared deliberately.
    • The same suggestion came back — it was left unresolved. Apply it or deal with it and it won't come back.
    • You applied something and want it back — use the Undo control on that comment. Going further than one element means rolling the page back or restoring from a backup.
    • Nothing changed after the review — expected. Reviews never change anything; ask for the work separately.

    Conclusion

    A review gives you five perspectives on a page in the time it takes to make a coffee, and none of them touch the site. The two things that most affect what you get back are a sentence of context before you start and brand guidelines filled in beforehand.

    Read first, fix second. Work the priority order rather than the page order, then ask for the work — and send the report rather than the finding list. Explore Getting The Most Out Of The InnerCircle.

    Tips & best practices

    • Write a description every time; it changes results more than any setting.
    • Fill in brand guidelines, globally once and per project where it matters.
    • Run reviews once the page is basically finished.
    • Hover the device marker before hunting for a problem — it tells you which screen size it was spotted at.
    • Work by priority order, not down the page.
    • Read the whole review before applying anything.
    • Use Show me to see a change before you keep it.
    • Send the summary report to clients, not the raw findings.
    • Start a new cycle after a round of fixes to see what's left.
    • Check credits before a large multi-page sweep.

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