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Field notes on running an AI-powered web agency: growth, automation, real client work, and what we are learning as we build.

Running An Agency

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Fixing the $10/Hour Agency Trap: How Automation Protects Your Margins
Productivity

Fixing the $10/Hour Agency Trap: How Automation Protects Your Margins

You quote 100 hours at $10,000, which puts you at $100/hour on paper. That’s good business, so you send the proposal feeling pretty smart about it.

Vito Peleg 10 min read
What Model Context Protocol (MCP) Means for Web Agencies in 2026
Running An Agency

What Model Context Protocol (MCP) Means for Web Agencies in 2026

What Is Model Context Protocol (MCP) in Plain English? The last time we overhauled our help docs, the featured images alone took a month because of

Vito 7 min read
Article cover illustration titled Why AI Didn't Actually Speed Up Your Web Projects
Running An Agency

Why AI Didn’t Actually Speed Up Your Web Projects

You went all in. You’ve got the subscriptions, you’ve built the prompt library, and you can put together a page in an afternoon that used to

Vito Peleg 5 min read
Article banner titled Why Web Design Projects Take So Long When the Work Only Takes Days
Running An Agency

Why Web Design Projects Take So Long (When the Work Only Takes Days)

Finished the build in an afternoon but the project ran two months? Vito Peleg on handoff delays, the invisible cost, and why it isn't your fault.

Vito 5 min read
Article banner titled What Web Agency Owners Actually Earn Per Hour
Running An Agency

What Web Agency Owners Actually Earn Per Hour: I Asked 50 of Them

Vito Peleg asked 50+ agency owners what an hour of their time really earns. The answers landed at $7.50–$13. Here's how to work out yours.

Vito 5 min read
Article banner discussing methods to discover upsell opportunities with existing clients
Running An Agency

How to Find Upsell Opportunities in Your Existing Client List

Mobile-friendly, GDPR, Core Web Vitals, accessibility — now agents. Vito Peleg on the recurring upsell every client needs, and why you keep missing it.

Vito 5 min read
Article banner titled Every Hire Adds a Bottleneck: Growing an Agency Without Payroll
Running An Agency

Every Hire Adds a Bottleneck: Growing an Agency Without Payroll

Spielberg didn't hold the camera on Jaws. Vito Peleg on the shift from being paid for your hands to being paid for your judgement, and what

Vito 6 min read
Article banner titled How to Price Web Design When Clients Think It's Cheap
Running An Agency

How to Price Web Design When Clients Think It’s Cheap

Lost a job to the client's nephew? Vito Peleg on why explaining your value stopped working, and the sentence that changes the price conversation.

Vito 5 min read
Article banner discussing agency hiring economics for SEO QA and reporting
Productivity

Why Small Web Agencies Can’t Afford to Hire for SEO, QA and Reporting

Most people ask AI to build something. Vito Peleg shares three better first prompts for client work — brand kits, SOPs and honest brand audits.

Vito 5 min read
I’ve watched this industry “die” four times since GeoCities. Here’s My Take.
Leadership

I’ve watched this industry “die” four times since GeoCities. Here’s My Take.

I’ve been building websites since I was 14, back on GeoCities (remember that?), so I’ve watched this industry panic before. Quite a few times, actually. Drag-and-drop

Vito 4 min read

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